Brochures, Fliers, Posters, Invitations

When developing a printed piece, please determine the following first:

  1. How will the piece be distributed? Is this going to be mailed or handed out? If it’s going to be mailed, would a self-mailer (like a postcard) or inclusion in an envelope be more effective. If the latter, include envelope costs and production.
  2. How big should it be? The more paper that is used, the more expensive it is to print. Also, the larger or heavier the piece, the more expensive it is to mail. Mail classification (bulk vs. first class) should be considered.
  3. How many do you need? Volume reduces your cost per piece when printing. It generally costs the same for a printer to set up the presses, etc., whether you print 10 or 10,000 copies. Therefore it is best to plan ahead and order as many as you think you may need (and can afford) all at once.

Other variables also should be considered before printing a marketing piece. We are available to consult with you and discuss the pros and cons of those variables so that you will have the best possible product to achieve your goal.


Business Cards

There are two approved versions of the business card. Business cards must be ordered through UNT Print Services in Denton. Content for business cards is arranged in a standardized format with exceptions considered on a case-by-case basis. All business cards are routed to the Marketing & Communications Department for approval of compliance with brand standards.

Letterhead and Envelopes

UNT Dallas is developing a standard letterhead format for use across the institution. The letterhead format allows a generous amount of open space for user flexibility. Letterhead will not be pre-printed with additional information such as lists of names in a side-bar. However this information can be set-up and printed as part of your body copy. Content for letterhead is arranged in a standardized format. Pre-printed letterhead must be ordered through UNT Print Services in Denton, and all letterhead is routed to the Marketing and Communications Department for approval of brand standards.

Please see the Electronic Communications section of this guide for information on e-letterhead templates.

Only institutes may have their unique logos included on the letterhead. Customization of institute letterhead will be handled by Marketing and Communications.