The University of North Texas at Dallas is pleased to announce the appointment of Dr. Larry Terry, Assistant Professor of Public Leadership, as Director of the UNT Dallas Urban SERCH Institute (Service, Education and Research for Communities with Hope).

Terry has worked tirelessly to establish the Institute since he started at UNT Dallas in 2014. He has built relationships throughout the Dallas-Fort Worth Metroplex, including city and non-profit leaders throughout Southern Dallas.

“The UNT Dallas Urban SERCH Institute is dedicated to providing service, education, and research projects with the purpose of improving the social, economic, and community well-being of Dallas’ southern sector,” Terry said. “Utilizing the university’s intellectual capital and academic expertise, SERCH aims to provide objective data to policy makers and community leaders, while also building the capacity of individuals and organizations in the region.”

According to Terry, UNT Dallas faculty, staff, and students will each play a vital role in SERCH initiatives, with several professors and students already participating in SERCH projects. Going forward, the institute will serve as a key strategic component in fulfilling the university’s mission to be a catalyst in the community’s transformation. The institute also will play a significant role in the City of Dallas’ GrowSouth initiative.

“Dr. Terry’s important work is perfectly aligned with UNT Dallas’ goal of community leadership in Southern Dallas and its nearby suburbs,” said Bob Mong, President of UNT Dallas. “We look forward to growing the institute and responding to the needs of the communities that surround us.”

Some of the current and proposed SERCH initiatives include:

For more information on the Urban SERCH Institute, contact Dr. Larry Terry at or call 972-338-1590.


Date: June 10, 2016

By: Ashley Johnson, PR/Communication Director, or 972-338-1098.