UNT Dallas Campus

The UNT Dallas website has a new look thanks to a project spearheaded by the Marketing and Communications team. The team worked with a design firm during the summer to modernize the site’s design and streamline navigation. This new style and navigation will gradually be implemented throughout the untdallas.edu site as part of a full audit of the site’s content, imagery and navigation. Marketing and Communications plans to create a faculty and staff committee this fall to help guide the process. Interested individuals are encouraged to email Paul.Corliss@untsystem.edu.

The new home page launch coincides with the migration of our web site from Drupal 6 to Drupal 7. This will provide improved functionality and security. David Kirkwood, web administrator, has worked diligently to bring this project across the finish line for several months. The site has not lost any functionality during the switch.

Some additional marketing updates to share from the past six weeks include:

FALL ENROLLMENT ADVERTISING CAMPAIGN

  • :30 ad with Student Government President Erick Solis https://www.youtube.com/watch?v=g2urW-02YwE&feature=youtu.be
    (running at Studio Movie Grill and Desoto football games
  • Desoto Sports Partnership launched and includes 10+ signs at DeSoto sports facilities, Jumbotron commercial spot for each home football game, in-stadium booth space and we OWN the Grand Prairie at Desoto game on October 13 (will include additional UNT Dallas branding, giveaways, on-site activation and more) … DeSoto is in our backyard and the defending 6A State Champions, so mark your calendar to attend
  • WT White High School football program sponsorship
  • This Week: Grad School Email Blasts to 2,000 targeted student prospects with embedded video testimonial shot and produced in-house
  • Printing this week: New Undergrad View book, Undergrad Travel Piece and True Blue Post Card (post card designed in-house)
  • Printing next week: Graduate School Travel Piece
  • Next Week: New billboard at I-35 and Camp Wisdom
  • Next Week: Launching advertorial campaign in Dallas Examiner

SOCIAL MEDIA

  • Grew social audience from 7,5551 followers to 8,612
  • Ran social promo campaign for North Texas Giving Day to help UNT Dallas raise $22,461 (up $9000 from 2016)
  • Ran social promo campaign for Ethics Day to help UNT Dallas collect 266 scholarship applications to help activate Nick and Anna Ricco’s signature program at UNTD

MULTI-MEDIA