UNT Dallas is working with Neighbor Up and Paul Quinn College to brand the Education Corridor as an area of Southern Dallas that is giving back to the community. The Education Corridor is one of three target areas the City of Dallas identified for growth and improved economic development.  The other two neighborhoods are Red Bird and Parkdale/Urbandale.

Going forward, the hope is to involve students in an experiential exercise with guidance from the City and marketing departments at both colleges to brand the area.