Marketing Bachelors Degree Program

What is Marketing?

Marketing brings together creativity, research, strategy and business decision-making. Marketing professionals study customer needs, identify opportunities and help organizations connect people with products and services.

If you are interested in understanding what influences customer decisions and how organizations compete, grow and build lasting relationships, a marketing degree can prepare you for a wide range of careers.

What is a BBA in Marketing at UNT Dallas?

The Bachelor of Business Administration in Marketing provides a foundation in economics, accounting, finance, information technology, management and marketing.

Students learn how to identify market opportunities, understand customers, evaluate information and create marketing strategies. The program also develops the communication, presentation, teamwork and decision-making skills employers expect from business graduates.

 

What Marketable Skills Will I Learn?

Marketing students learn to:

• Identify customer needs and market opportunities
• Gather and analyze customer, competitor and market information
• Develop customer-focused products and services
• Make informed pricing and distribution decisions
• Plan marketing and promotional strategies
• Evaluate the effectiveness of marketing activities
• Communicate ideas through reports and presentations
• Collaborate with and lead teams

 

Why Earn a Marketing Degree from UNT Dallas?

At UNT Dallas, students benefit from an affordable education, smaller classes and direct support from experienced business faculty.

The university’s location in the Dallas–Fort Worth area places students near one of the country’s largest and most diverse business communities. Students can build professional connections and prepare for opportunities across corporate, nonprofit, government and entrepreneurial organizations.

The program combines broad business knowledge with specialized marketing skills, helping graduates understand both the customer and the larger organization.

What Career Opportunities Are Available with a Marketing Degree?

Marketing skills are used in nearly every industry. Possible career paths include:

• Marketing coordinator or specialist

• Market research analyst

• Advertising or promotions specialist

• Sales representative or account manager

• Brand or product specialist

• Social media marketing specialist

• Business development specialist